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Thursday, September 7, 2017

(Hendersonville, TN – September 2017) ITW Dynatec®, a global leader in hot melt adhesive application systems, will feature its latest SIMPLICITYTM Adhesive Supply Unit (ASU) at Pack Expo 2017, Las Vegas Convention Center, September 25-27, Central Hall booth 4012. Three units will be on display at the ITW Dynatec exhibit, with technical representatives available to demonstrate the ASU’s unique features. In addition to ASUs, ITW Dynatec is well known to the packaging industry for its wide range of adhesive application equipment, which includes filling systems, applicators, nozzles, heated hoses and pattern controllers.

“The name ‘SIMPLICITY” effectively sums up everything this new ASU represents,” explains Danette Reliford, Strategic Marketing Director for ITW Dynatec. “The system is simple to install, simple to operate, and simple to maintain. This latest evolution in design, performance and operation is in direct response to comments and input we have received from our customers.”

The SIMPLICITY design incorporates broad compatibility, enabling users to easily integrate the unit into current manufacturing operations. The ASU employs a single board with simplified V6 controls and a clear easy-to-read display, eliminating the need for extensive training. A relatively compact unit, SIMPLICITY features patented Melt-On-Demand technology, melting only the required amount of adhesive which greatly reduces char, resulting in less nozzle clogging and reduced maintenance.

First introduced by ITW Dynatec in the 1960s, the company continues to evolve and integrate Melt-On-Demand technology through the introduction of solutions like SIMPLICITY. With Melt-On-Demand, charring and clogging are minimized as the technology only melts and delivers the precise amount of adhesive needed for the application. This enables the system to reach operation-ready status much faster than with other conventional equipment, lower energy consumption, and minimize adhesive degradation.

ITW Dynatec’s new SIMPLICITY ASU is available as 4kg, 8kg and 16kg units with melt rates as high as 25 lbs. per hour, while the larger 16kg units can melt up to 50 lbs. per hour. The SIMPLICITY can accommodate two, four or six hose configurations for a simple customizable setup. Additionally, the 16kg size is also available as a dual pump base unit.

Reliford concludes, “In designing this new unit, our goal was to deliver a comprehensive solution that addresses the adhesive application challenges our customers say they experience during the installation and production process.” The result is a highly applicable unit from a proven provider, one that is well suited for a broad range of adhesive applications in packaging, whether for an emerging company, or an established global organization. SIMPLICITY combines all of the most trusted features of ITW Dynatec equipment, with ‘turn it on and walk away’ convenience that represents an outstanding value.


SIMPLICITY is an even greater value with special limited-time savings available to Pack Expo 2017 attendees. Through the duration of the Show, ITW Dynatec is offering a special savings of 50% off the list price of the first unit purchased, and a free SIMPLICITY ASU when purchasing nine units (total 10 units).


ITW Dynatec cordially welcomes writers, editors and publishers of the international packaging media at Pack Expo 2017, and is scheduling press appointments at this time. To schedule a meeting or interview, please call Danette Reliford, Strategic Marketing Director, ITW Dynatec (T: 800.966.6358 Ext. 284), or email, with the Subject “Pack Expo Media Request.” Drop-ins also are welcome to visit the company’s exhibit in Central Hall, booth 4012.


ITW Dynatec, a division of Illinois Tool Works Inc. (ITW), designs and manufactures a full range of industrial adhesive applications for the disposable hygiene products, automotive and packaging industries worldwide. ITW Dynatec’s adhesive dispensing systems are used globally in the manufacturing of a wide range of consumer and industrial products. A worldwide network of industry-leading customer service and support backs the company’s state-of-the-art technology. ITW Dynatec operates five world-class facilities strategically located around the globe. For more information, please visit

To learn more about ITW Dynatec solutions for the packaging industry, please contact:

For additional press information, please contact:

“Simple to Install, Simple to Operate, Simple to Maintain: SIMPLICITYAdhesive Supply Unit”
Click here to request a quote on hot melt machinery from ITW Dynatec.

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ITW Dynatec | 31 Volunteer Drive | Hendersonville, TN 37075 | Phone: 615.824.3634 |